Inside InterzumDesign Dominance: Europe Sets the Tone at Interzum 2025At Interzum 2025, European companies clearly dominated the show—both in presence and influence. Exhibitors from countries like Germany, Italy, Austria, France and Spain led the way with forward-thinking design, sustainability, and immersive booth experiences.
In contrast, Chinese companies were present but had limited impact on trendsetting, while North American participation was mostly confined to traditional solid wood and lumber suppliers, often with outdated displays far removed from the fair's contemporary themes.
Rising Presence from TurkeyTurkish companies had a noticeable presence at Interzum 2025, continuing to grow as important players in the global furniture supply chain. While they often follow rather than set design trends, some of their showcased products proved highly competitive—especially in terms of pricing. Their blend of functionality, scale, and affordability is positioning Turkey as a serious contender in key market segments.
A Silent Trio: Canada, Mexico, and SerbiaInterestingly, only one company-Health Care Europe (Chinese-owned)—represented the three countries where Designtheatre Inc. operates (Canada, Mexico, Serbia), highlighting both the regional gap and the opportunity for broader engagement in future editions.
When Size Matters: How Big Players Shaped Interzum 2025Interzum 2025 clearly showed that this is a fair ruled by the industry’s biggest players — a true "Game of Thrones" for the melamine and laminate sector. From decor giants like Schattdecor, Impress, Surteco, Lamigraf, and Interprint, to board manufacturers such as Egger, Cleaf, Alvic, Pfleiderer, Kronospan, and Saviola, the dominance was undeniable.
Grand staging, little connection, Saviola, Italy
But with power came exclusivity. Many of these market leaders focused tightly on their invited guests and clients, creating a sense of controlled access and selective engagement.
While their booths were often stunning and well-produced, casual visitors and the general public were frequently left outside the information loop — suggesting a growing divide between brand showmanship and public accessibility. The Rise of Pastel Matte FinishesAt Interzum 2025, a prominent trend emerged: the widespread adoption of pastel matte finishes across various materials, including wood panels and metal furniture. This aesthetic shift reflects a broader industry movement towards creating calming, nature-inspired environments that prioritize both visual appeal and tactile experience.
Emphasis on Soft, Nature-Inspired PaletteDesigners and manufacturers showcased a range of pastel hues—such as mint green, buttery yellow, and soft blue—applied with matte finishes. These colors, described as "preppy pastels," evoke a sense of tranquility and are indicative of a desire for comfort and self-expression in interior spaces. Better Homes & Gardens
Technological Advancements in Matte Surfaces
Alignment with Sustainability and Well-beingThe preference for matte pastel finishes also aligns with the industry's focus on sustainability and well-being. By choosing subdued, nature-inspired colors and textures, designers aim to create spaces that promote relaxation and reflect eco-conscious values.
In summary, the pastel matte trend at Interzum 2025 underscores a collective movement toward creating interiors that are serene, sustainable, and sensorially engaging. This trend is shaping contemporary furniture and interior design in ways that prioritize both aesthetics and well-being.
Acoustic InnovationsBeyond aesthetics, the integration of textiles and wood-based panels for acoustic management stood out at Interzum 2025. These materials serve a functional purpose in noise reduction and sound quality enhancement.
Sustainability at the ForefrontThe trend towards cozy textiles and acoustic solutions is deeply intertwined with sustainability. Manufacturers are increasingly utilizing bio-based and recycled materials, reflecting a commitment to environmental responsibility. Slavonski Hrast – Timeless MajestyAmong the many natural materials displayed at Interzum 2025, few evoke such deep-rooted admiration as Slavonski Hrast—the iconic Slavonian Oak. Grown along the banks of the Sava River in eastern Croatia, this oak has built a centuries-old reputation for its strength, durability, and uniquely elegant grain.
With its slow growth cycle and cultivation in one of Europe’s most ecologically rich forests—the Spačva basin—Slavonian Oak boasts a fine texture, warm tones, and subtle imperfections that resemble the irregular beauty of real wood. These organic details make it especially appealing in a show dominated by engineered surfaces and decorative laminates.
At Interzum 2025, Exportdrvo and Galeković stood out as key representatives of this majestic material. Their displays emphasized the raw elegance of the wood—solid planks, natural finishes, and robust dimensions. However, one notable observation remains:
Unfortunately, companies from the former Yugoslav region still focus primarily on supplying raw wood materials, rather than presenting value-added, design-forward, or technologically enhanced products. This leaves a striking contrast to the broader industry shift toward innovation, digital integration, and design sophistication.
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© DesignTheatre 2022
© DesignTheatre 2022